The YouTube growth firm specializing in outcome-oriented marketing

YouTube marketing involves leveraging the YouTube platform to promote and expand your business. This includes various methods such as consistently creating valuable video content (organic) and utilizing YouTube’s advertising platform (paid).

A YouTube agency specializes in creating, managing, and optimizing YouTube content and campaigns for clients. Their services include video strategy, production, channel management, video SEO, and advertising. The agency’s focus is on enhancing visibility, engaging viewers, and driving conversions through tailored strategies. Their expertise enables businesses to effectively reach their audience, maximize video impact, and achieve marketing goals on YouTube.

When considering YouTube Marketing, there are several costs to factor in. First, there’s the expense of producing video content for the platform. This cost varies based on the type of videos you create and whether you handle production in-house or outsource it to a third party.

Another significant cost is the advertising budget allocated for running ads or collaborating with influencers on YouTube. Costs can vary depending on your campaign goals, but typically, the average cost-per-view or action ranges from $0.10 to $0.30, and reaching 100,000 viewers can cost around $2,000. The objective of spending on advertising is to achieve a positive return on investment (ROI), ensuring that every dollar spent generates more in conversions for your business.

Alternatively, you can start without an advertising budget and focus solely on organic growth, which requires more time and effort.

Additionally, there’s the fee associated with hiring a YouTube marketing agency like ours. We assist businesses in navigating YouTube, identifying opportunities, developing strategies, and ultimately achieving a positive ROI through organic and paid methods. Agency costs vary based on the level of services and support you require.

There are so many benefits to YouTube marketing, but some of the main ones are:

1. You can tap into the massive amount of people using the platform every single day.
2. It helps you rank better on Google search, too.
3. Video content on YouTube is evergreen, meaning your content remains valuable to your business long after it goes live.
4. YouTube focuses on video, and video is one of the best ways to communicate with your audience, advertise, and build relationships with your customers.
5. Becoming a YouTube Partner can completely open your business up to a new revenue source.

Absolutely, success on YouTube is accessible to individuals, influencers, and businesses alike with the right strategy. While businesses may require someone or a team to represent them on camera, the platform’s success isn’t solely dependent on one individual. Collaborative efforts, strategic planning, and engaging content tailored to your audience can all contribute to achieving success on YouTube. It’s about leveraging the platform effectively to reach and resonate with your target audience.

While there are many different metrics you can track, we’ve shared a few below that can serve as a good starting point. By tracking these numbers on a consistent basis, you’ll be able to see how things are going and whether your YouTube strategy is working or not.

Watch time: this shows you the total number of hours that viewers are spending consuming the content you’ve shared. We can also dive deeper into when and where viewers drop off with audience retention data.

Impressions Click-Through-Rate (CTR): the number of people who saw your video thumbnail and title on YouTube (impressions), divided by the people who actually clicked on your video to watch it (clicks). That will give you your CTR.

Views: this is the total view count on your videos, both from subscribers and non subscribers.

Engagement: the number of people who are liking, commenting and sharing your YouTube videos.

Impressions: the amount of times your video thumbnails were shown to viewers on YouTube.

There are many ways to build your subscriber base, but the most important thing to remember is that building a YouTube channel takes time. You need to create and publish valuable content that viewers actually want and need for an extended period of time before you can meaningfully grow your channel. Think about educating, entertaining and inspiring your audience. Once you have that down, you can focus more on tactics such as:

1) Interacting with your audience and other channels’ audience’s to build and foster community.

2) Nail down your channel branding. You need to have a clear and concise value proposition so that viewers who land on your channel know exactly what you have to offer them.

3) Ask you viewers to subscribe. Sounds obvious right? However, many forget to directly ask their audience to subscribe so be sure to do this.

4) Stick to a consistent publishing schedule. Once viewers know when to expect new content from you, that can remind them to keep them coming back and eventually subscribing.

5) Use your other social media channels to drive your family, friends, colleagues and acquaintances over to YouTube to subscribe to your channel. Tell them why they should, and then deliver on what you say you’re going to do.

We’ll cap it there for now as there are many tactics such as these ones to grow your YouTube channel. Keep an eye out on our blog though for more ideas and insights about growing your channel and much more.